I have watched the Olympics with some regularity over the last two weeks, and will be sorry when they are over this weekend. It has been a nice break from what passes as prime time entertainment these days, even if NBC makes it a nightly habit of serving up heaping helpings of schmaltz. However, you can’t please everyone.
One of the things that fascinates me is the individual economic impact of winning a medal. For certain sports, an American athlete almost has to win a gold to reap any sort of significant endorsement deals. I mean Justin Gatlin probably isn’t going to get an eight figure contract with Nike for winning the silver in the 100 meter dash. However, there are some sports where the right athlete standing on the podium, in any position, can make a little bank. …Read On…
The opinions expressed within this report are those of John Norris as of the initial publication of this blog. They are subject to change without notice, and do not necessarily reflect the views of Oakworth Capital Bank, its directors, shareholders, and employees.