Some Common Cents for April 24th 2015

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Recently, two quintessential American Brands, McDonald’s and Coca-Cola, have made headlines with their struggles to turnaround sluggishness in the key US market. While McDonald’s has gotten most of the ink, the folks at Coke are facing the same primary issue: what appears to be a fundamental change in consumer consumption habits. In so many ways, they can’t just show up any longer, and expect folks to throw money at them.

How did it get to this? In my opinion, the quick answer is ubiquity and demographics. …Read On…

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